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Curated Private Marketplaces with Unmatched Reach, Scale and Performance
Our Products
CTV PMPs
CTV PMPs (Private Marketplace) allow advertisers to access premium inventory on connected TV devices, providing greater control and transparency over ad placements. By leveraging CTV PMPs, advertisers can target specific audiences, optimize ad performance, and enhance the overall viewer experience.
Performance PMPs
Performance PMPs (Private Marketplace) offer advertisers a more targeted and efficient way to optimize their advertising campaigns based on specific performance metrics. Advertisers can access high-quality inventory and target their ads to a more engaged and relevant audience, resulting in better ROI and overall campaign performance. By leveraging our Performance PMPs, advertisers can optimize their campaigns in real-time, while also gaining greater control and transparency over their ad placements.
Predictive PMPs
Predictive PMPs (Private Marketplace) use predictive analytics to help advertisers identify and target high-value audiences that are more likely to convert. With Predictive PMPs, advertisers can access advanced targeting capabilities and insights that are based on consumer behavior, demographic data, and machine learning algorithms. By leveraging Predictive PMPs, advertisers can optimize their ad placements and increase the overall effectiveness of their campaigns, resulting in improved ROI and performance.
Audience PMPs
Audience PMPs (Private Marketplace) allow advertisers to target their ads to specific audiences based on factors such as demographics, behavior, and interests. With Audience PMPs, advertisers can access premium inventory and target their ads to a more engaged and relevant audience, resulting in improved ROI and overall campaign performance. By leveraging Audience PMPs, advertisers can optimize their campaigns and gain greater control and transparency over their ad placements, resulting in a more effective and efficient advertising strategy.
Unmatched In Curation
LucidX's platform is delivers brand safety, performance and contextual, predictive and privacy centric targeting,
Brand Safety
Superior Pricing
Simple To Activate
Premium Inventory
Customizable
No Spending Minimums
Unmatched Reach & Scale
Cookieless
Supply Chain Consolidation
Audience PMPs Case:
Retail & Fashion
Product Highlight
Audience PMP's
A high-end fashion retailer wants to increase sales among their most frequent and high-end shoppers. They leverage Audience PMPs to target this audience with personalized and relevant ads.
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Using demographic and behavioral data, the retailer identifies shoppers who have made frequent high-end purchases in the past and are likely to make similar purchases in the future. They then use Audience PMPs to show these shoppers ads featuring new high-end products that match their interests and needs.
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By leveraging Audience PMPs, the retailer can deliver a more personalized and engaging advertising experience, which helps to build stronger relationships with their most valuable customers. Additionally, by targeting their most frequent and high-end shoppers, the retailer can increase the ROI of their advertising campaigns and improve overall campaign performance. The result is a successful advertising campaign that leads to increased sales among the retailer's most valuable customers.